Imagine Being On Your Deathbed And Evaluating How Much Attention You Gave To Yourself And Others

Don’t be shy asking yourself tough questions

Claudia Brose
3 min readNov 4, 2023
Photo by Ilona-Bellotto on Unsplash

I see attention as a core competence of the 21st century and believe we can use our potential to pay attention for building better lives and businesses.

A bird’s eye view on your life

We easily take attention for granted. It is somehow there.

We like to get distracted and if somebody or something wants our attention, we grant it. We consider it an infinite source.

It’s not! It is very much limited which makes it so valuable. And if we consciously use our attention, it’s actually very arduous.

Now, imagine you are at the end of your life and evaluate how much conscious attention you have given to which people and things along the way?

How do you feel about the time you spent with your loved ones?

Don’t measure time in numbers, but the time you were present in the moment and consciously with them?

What makes you rather feel satisfied and fulfilled: having given your attention to your customers and employees and really listen and be respectful to gain their trust or having paid your…



Claudia Brose

Writer, Event-Creator, Marketing Professional turned Rebel against a rushed world | Japan mad | Cyclist | Get my Newsletter Un-Rush