What Millennials Can Learn From Centennials About Happiness in Busyness

How the Japanese concept of IKIGAI keeps you busy without being stressed

Claudia Brose
3 min readJan 26, 2024
Photo by Eutah Mizushima on Unsplash

In our accelerated society, how can we be aware of a long-term fulfilled life? We are constantly busy and under pressure — how can we manage to focus our attention on finding our ikigai?

What is meant by ikigai?

What drives us, and what makes us feel satisfied in our lives?

What makes us feel motivated and energetic as we grow old?

An answer can be found in Japan with the phenomenon ikigai, which can be roughly translated as “the happiness of always being busy.”

This is close to the old psychotherapeutic concept of Viktor Frankl, who stated that people are most motivated and driven by the search for meaning of life.

In a broader and deeper sense, this is what makes people in Japan, especially on the island of Okinawa, easily live to be a hundred years old. And they do so with fewer chronic diseases and incidences of dementia than the global average.

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Claudia Brose

Writer, Event-Creator, Marketing Professional turned Rebel against a rushed world | Japan mad | Cyclist | Get my Newsletter Un-Rush claudiabrose.substack.com