When choosing to pay attention you pay with something valuable
Paying attention is an effort.
To be polite, to listen, to focus is hard work.
To be thoughtful, considerate, mindful, and caring requires time and consciousness.
Taking time to reflect, to go deeper, to deal with yourself, and to notice what is happening around you is not easy and requires a constant state of awareness and openness.
These are all aspects of what it means to pay attention.
The value of attention
You want your customers, clients, audience to be a growing community of enthusiastic people who love coming back because they feel taken care of and enjoy a unique connection of respect, support, and appreciation. That is because you pay attention to them. You give them something valuable.
Paying attention to your partner, kids, friends, elderly parents means you give them the gift of your time. This is valuable to them. And at some point, you look back and realize how valuable it was to you.
“Time is priceless. But the moments when we have a chance to connect, to be in sync, to bring out the best in each other–that’s time that’s worth cherishing.” — Seth Godin
